I love excessive alliteration, okay maybe just a healthy dose of alliteration. But why is it frowned upon in my fiction fantasy?
Dear P squared:
While some alliteration here and there is perfectly acceptable, repetitive instances will take the reader out of the story and point to the possibility of potential pauses in the plot and prohibit a protagonist from pushing the point or progressing the preparation of parables or puzzling problems of persons presented. But two or three similar sounds in sequence is fine. So keep writing!